STRATEGIC MANAGEMENT 

                                   STRATEGIC MANAGEMENT

Executive Summary

The overview of the company is providing all the details about the selected company and their drastic downfall over the years after the pandemic situation. The annual revenue before the pandemic and after the pandemic is providing a concept of which way Covid-19 put an adverse impact on the strategic management of the selected company.

The company is some online plans for the situation of COVID pandemic situation that needs to be improved for the further situation. The original programming for maintaining the best instructors for software maintenance is needed. The development for supporting the community for the facilitating process that is used for displaying the members of the company. The strategic analysis of the chosen company is mainly based on the evolving community that is maintaining opportunity spotting.

The application of the selected theories and the models are completely aligned with the marketing strategies of the selected company. The reason behind the selection of those particular theories and models is properly justified with the analysis of the benefits of those things. In which way these theories and models are appropriate for the selected company is also discussed. This is providing pieces of evidence against the appropriate application of those theories and models in this study which can help the company to improve its annual revenue. 

Table of Contents

  • Introduction

  • Overview of the organization

  • Literature Review

  • The challenges for the development, implementation and evaluation of strategic choices

  • The information related to strategic options within contemporary global commercial and non-commercial contexts

  • “Justify innovative, evidenced-based strategic proposals and solutions”

  • Analyzing the strategic environment of business

  • Application of Theories and Model

  • Conclusion

  • Reflection

  • Reference


 

 

Introduction

"Peloton Interactive LLC" is identified as the fitness company that promoted their business with the help of technology and design which helped them to gather a large number of customers. This study also sheds light on the adverse impact of a pandemic on this business which can help to understand the importance of the appropriate business theories and models which are very much necessary for the growth of the new business. Thus, it can be understood from this study in which way an adaptation of a new business model helps a business to overcome the risk of the market.

Overview of the organization





Figure 1: Business analyst of “Peloton Interactive LLC”

(Source: -Raczkaet al. 2022)

The overview of the company is very much necessary for the critical evaluation of the effectiveness of the appropriate models which are properly aligned with the business idea of the selected company. According to Iftikhar et al. (2022), “Peloton Interactive LLC” is identified as the largest  "interactive fitness platform in the world". It has been observed that after the foundation of the company in the financial year 212, it faced humungous growth in the market due to its utilization of the modern technology strategy. Due to the adverse impact of the pandemic situation the company lost around 1.2 million customers but right now they are more than 6.6 million customers. From the statistical data analysis, it has been observed that in the financi al year 2022, even after the pandemic the company faced a loss of around "$439 million" (one peloton.com, 2023). This reflects the fact that the selected company is not able to implement appropriate an strategy for the reduction of the loss which has been faced by the company over the last 3 years. It has been also predicted that by the end of 2023, the loss can reach the amount of "-7.54%" which is a massive loss for the company. Thus, it can be expressed the company should apply modern business models and theories to overcome this particular issue.

Literature Review

The challenges for the development, implementation and evaluation of strategic choices

“Peloton Interactive LLC” company is having huge success in the fitness industry and it is provided with an online app for fitness. The company going through business disruption after the year 2022 is significant. According to Baroud, (2022), it is stated that several issues and problems arise in the management strategies and for the real-life implementation of the business plan. The challenges are facing for leveraging personalization, exceptional service and product development that are helps in the retention rate for the improvement. In contrast, it has been critically arguing Dhar et al. (2023) that the Subscribers of the fitness are provided with 0.65% of the churn rate, which is now become slow down.



Figure 2: Peloton Interactive strategy

(Source: Gold et al. 2019)

The community experiences several factors that are gender, age, weight and height. The fitness classes for the data instruction for the emotional triggers are responses of the reward that helps in the preferences. The engagement of the Peloton encourages that create the problem in helping in the progressive life. According to Gold et al. (2019), it is stated that the aim of the "Peloton Marketing Strategy" is not properly maintaining the experiences of the customer. The company is some online plans for the situation of COVID pandemic situation that needs to be improved for the further situation. The strategies are not appropriate for the normal environment and offline classes of fitness. In contrast, it has been critically argued by Junnarkaret al. (2022) the company also has issues solving problems in the market for which it is being criticized.             

The information related to strategic options within contemporary global commercial and non-commercial contexts

“Peloton Interactive LLC” is provided with the strategy for maintaining physical activity and exercise benefits for maintaining the wellness of the customers. According to Lipton et al. (2019), it is stated that the chosen company helps in the pandemic situation that it is provided home services for exercise equipment and online strategic services. The various accessories and equipment help in the business growth of the remote. The company tries to provide happiness for the maintenance of the challenges. In contrast, it has been critically argued by Machen et al. (2021) that the company is also provided with a "contemporary global commercial" process like yoga, boot camp, running and cycling that provides additional energy. Motivational instructors for exercising and programming for the providing of the favourite instructors are needed.



Figure 3: the gadget of the Peloton Interactive LLC

(Source: Mahdavianet al. 2021)

The working experiences for the market recruitment for the operation of the empowering peoples for the fitness improving that help in the digital and physical world. According to Mahdavianet al. (2021), it is stated that the company is maintaining the "non-commercial contexts" through the provided connection of the experiences of fitness. The original programming for maintaining the best instructors for software maintenance is needed. The development of supporting the community for the facilitating process helps the displaying of the members of the company.  In contrast, it has been critically arguing by McKay et al. (2021) that social connection maintains the support of all communities. The marketing strategy of the chosen company is prioritized product development, exceptional service, content and leveraging personalization.               

“Justify innovative, evidenced-based strategic proposals and solutions”

The strategic proposals for the innovative ideas that the help of the media, technology and nexus of fitness. According to Machen et al. (2021), it is stated that the development of the fitness industry for the maintenance of "proprietary networked software" is marinating the wellness context and digital fitness. The compelling offering for the "58 million Peloton workouts" in the year 2019 is seen. The mindset for the integrated platform for the gathering of sales specialists is to support the members. In contrast, it has been critically arguing Lipton et al. (2019) that they are devoted to maintaining interactive fitness in the "Connected Fitness Products". The products are offered by the chosen company that re helps in providing healthy competition for the mitigation of track performances.





Figure 4: the marketing strategy of Peloton Interactive LLC

(Source: Junnarkaret al. 2022)

The household and the revenue of the y $19.49 per month for the associated recurring that help in the financial performances. According to Junnarkaret al. (2022), it is stated that the Lifetime Value for Peloton customers. Organic growth for the maintenance of the key factors is needed. The personal progress for the treadmills and other equipment provides a significant business model. The relationship for the single voice for the position maintains. The challenge faced for being considered sexist for the difficulty in the communication process. In contrast, Baroud, (2022), has critically argued that providing engagement for the digital community maintains strength. The business model for maintaining the overall activities for the successful integration that are connected to the fitness market. The chosen company can be having revenue of $5 billion in the year 2024.                          

Analyzing the strategic environment of the business

Many environmental factors are having a significant analysis for maintaining the general evaluation. According to Gold et al. (2019), it is stated that the industry for the introduction of the “Life cycle analysis” is affecting the mailing of the key factors. The “Five Forces analysis” is also described for the maintaining of cooperation to reduce the immediate competitors. The strategic analysis of the chosen company is mainly based on the evolving community that is maintaining opportunity spotting. The process helps in the flexibility of the best instructors for the introduction of motivational experiences.  In contrast, it has been critically argued by McKay et al. (2021) that the equivalent quality for the delivery process helps in the successful translators of the fitness categories.  



Figure 4: SWOT analysis of Peloton

(Source: Junnarkar et al. 2022)

The value identification of the community voice for the introduction of the new technology power helps the significance Peloton experience.

Application of Theories and Model

Theory

Chaffey’s Theory

 

Comments

Post a Comment

Popular posts from this blog

INTERNATIONAL MARKETING MANAGEMENT  

INTERNATIONAL MARKETING MANAGEMENT   Table of Contents Brief introduction Critical analysis and justification of academic models to be employed Analysis of macro-environmental risk factors for each country Analysis and comparison of opportunities and threats related to a successful marketing mix for each country Marketing mix Justification for choice of one country and recommended market entry strategy Conclusion References Brief introduction   In this report, the business expansion of Waitrose in the potential countries of Africa and India will be discussed where few different factors will be considered. Waitrose is a British supermarket brand, founded by Wallace Waite, Arthur Rose and David Taylor in 1904. It is a privately-held public limited company. From a small business selling grocery products, it has become a brand by expanding its business.  Now, Waitrose has 363 branches all over the United Kingdom as of February 21, 2021, and most of the branches...
Read more